ManFirst: Hosp & Restaurant Mrktg w/Exam Voucher, 2E

This text focuses on Hospitality and Restaurant Marketing topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. This textbook includes an online exam voucher with an access code to be used with the online version of the ManageFirst certification exam.

Chapter Table of Contents

1 - Introduction to Hospitality and Restaurant Marketing

2 - The Marketing Process in Restaurants

3 - Understanding the Market Environment

4 - Understanding Customer Behavior

5 - Preparing a Marketing Plan

6 - Setting Menu Prices

7 - Communication Channels

8 - Advertising and Sales

9 - Sales Promotions, Publicity, and Public Relations

10 - Menu Marketing

11 - Evaluating the Marketing Effort